Keebler's "Cracker Keeper" Offer Promotes Sales of Three Products

The Solution
Keebler and Milmour produced a free "Cracker Keeper" premium to help consumers store and serve three brands of Keebler crackers in a single container. The offer required a multiple brand purchase. It increased brand recognition by decorating the container with the logos of each of the three brands. And it encouraged future brand loyalty

Milmour designed the container with three custom-sized compartments for the three brands.

Because parts were produced domestically, they could be molded as redemptions arrived, resulting in no excess inventory at the end of the promotion.

Success
Response was nearly 150% of the projections for this highly successful and cost-effective promotion.

Milmour can also help you with Self-Liquidating in-the-mail programs that pay for themselves.

What Can You Achieve with an Free-In-The-Mail Premium?

Marketing Objectives • Promote multiple purchase of brand(s) • Encourage multiple brand trial • Increase brand recognition and customer awareness • Make brand more user-friendly • Reward loyal consumers • Encourage new or additional uses for brand • Support brand repositioning	Benefits of Free-In-The-Mail Premiums • Provides a database of current consumers • Opportunity for "bounce-back" offers • Provides consumers with value-added, brand-related premium • No need for elaborate packaging of premium • Larger premiums can be offered • Premium adds value • No debasement of product value or retail price