Kool Aid Premium Stirs Up Consumer Response
Just about every "kid" from two to 80 recognizes the signature Kool-Aid man's smiling face. The bright red stirring spoon–a new addition to Kool-Aid Brand's Wacky Warehouse mail-in-offer–is not only fun and functional for kids and parents alike.

It's a great example of a custom, brand-specific premium that provides long lasting brand recognition for years to come.

Kraft Foods Inc. wanted to create a durable plastic spoon to compliment its Kool-Aid brand that was similar in style to a wooden spoon. We designed a 12-inch plastic spoon with a solid handle and molded in the signature Kool-Aid red color. The Kool-Aid man's familiar face was cored out of the bowl of the spoon and the logo was embossed onto the spoon handle for increased brand recognition. Careful consideration also was taken during the design process to produce a unique branded item that was child-friendly and safe.

The spoon is offered to kids and parents free (plus shipping and handling) through Kool-Aid brand soft drink purchase, Kids receive a specific number of points that can be redeemed for "Free Stuff" through its wacky Warehouse program, which is promoted in-store and on Kraft's website.