Free + Cute + Functional = Sales
To boost sales of its teddy Grahms® snacks, Nabisco decided to promote the brand at point of sales with a free premium—a portable snack container shaped like their "Teddy" character.

Tots and toddlers love munching on Teddy Grahams when they're away from home, but sometimes "Teddy" escapes from ordinary plastic bags or bulky boxes. Nabisco felt that a spill-resistant, child-friendly container would appeal to parents and children alike.

Working closely with Mabisco, Milmour designed this unique container to reflect and reinforce the brand's image. Furthermore, Milmour was able to provide this container at a cost low enough so that it could be given away free! By bannering the word FREE across the front of the package, Nabisco stimulated consumer interest at point of sale, grabbed the attention of the trade, and acheived the desired increase in sales volume. Additionally, this value-added premium increased future usage while enhancing brand layalty!