Success
Consumers "treated" themselves to over a half-million packaged cutter pairs during the Halloween season. The brand realized an immediate lift in sales and faster brand re-purchase. Use of the premium actually promoted increased consumption of the brand. These benefits are simply unachievable with a conventional discount coupon offer! 

What Can You Achieve with a Near-Pack Premium?

Marketing Objectives • Promote impulse purchases • Promote multiple purchase (1 premium with 2 or more brand purchases) • Encourage brand trial • Support brand repositioning • Encourage new or additional uses for a brand • Increase brand visibility and customer awareness • Differentiate from "me too" brands • Gain retailer support for promoting brand

Benefits of Near-Pack Premiums • Drives consumer to your brand on shelf • Dramatic increase in multiple sales • Premium adds value to your brand • Immediate consumer gratification • Targeted delivery • No debasement of product value or retail price • No redemption or couponing cost • Spectacular results