On-Pack Super Spatula Stirs Up Sales
To promote Log Cabin Syrup, General Foods wanted a point-of-sale premium, shrink-wrapped onto its bottles. To meet in-store deadlines, several million custom-designed and decorated pieces had to be delivered within 90 days.

The Solution
Milmour suggested a dishwasher-safe "Beater/Spreader/Spatula," useful for a wide variety of cooking and baking applications. By engraving the client's logo on the handle, we provided a unique, customized utensil.

Success
Due to its streamlined design, the "Beater/Spreader/Spatula" on-packed efficiently, utilizing the client's existing cartons and shelf space at point-of-sale.Thanks to domestic manufacturing, we produced several million pieces within 12 weeks, a full week ahead of the required deadline.

What Can You Achieve with an On-Pack Premium?

Marketing Objectives • Promote new brand trial • Promote multiple purchase through continuity premiums • Encourage new or additional uses for a brand • Promote impulse purchases • Support brand repositioning • Increase brand visibility and customer awareness • Differentiate from "me too" brands • Create enthusiasm for brand at retailer

Benefits of On-Pack Premiums • Impact at point-of-sale due to visibility of premium • Immediate consumer gratification • Targeted universal delivery • Added value provided • No debasement of product value or retail price • No redemption or couponing cost • Spectacular results