To Ensure That Their "Skippy Dippin'" Promotion Would Hit the Beach Running, CPC International Called Milmour.
To tie-in with their "Skippy Dippin'" promotional theme, CPC decided to offer Skippy® Peanut Butter in a children's sand pail container with a Skippy Sand Shovel attached.

Sounded easy enough. And it almost was. No problem finding a stock pail and decorating it with a whimsical "peanuts-at-the-beach" scene. The shovel, however, was another story.

The shovel had to be functional and child safe... carry the Skippy logo...and fit snugly against the pail so that the shrink-wrapped combo would fit existing case packs and shelf space. AND, of course, it had to be within budget.

After extensive digging around—and with lead time melting away—CPC could not find an existing shovel that achieved all their objectives. Then they called Milmour.

We custom designed and manufactured a shovel that met ALL their specifications. We beat their deadline. And we delivered at a LOWER unit cost than any stock shovels they had located!