Free + Cute + Functional = Sales
To boost sales of its Teddy Grahams® snacks, Nabisco decided to promote the brand at point-of-sale with a free premium—a portable snack container shaped like their "Teddy" character.

Tots and toddlers love munching on Teddy Grahams when they're away from home, but sometimes "Teddy" escapes from ordinary plastic bags or bulky boxes. Nabisco felt that a spill-resistant, child-friendly container would appeal to parents and children alike.

Working closely with Nabisco, Milmour designed this unique container to reflect and reinforce the brand's image. Furthermore, Milmour was able to provide this container at a cost low enough so that it could be given away free! By bannering the word FREE across the front of the package, Nabisco stimulated consumer interest at point-of-sale, grabbed the attention of the trade, and achieved the desired increase in sales volume. Additionally, this value-added premium increased future usage while enhancing brand loyalty!