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Six
Quick Tips for a Successful Promotional Program
1.
Define a specific objective.
Whether the goal is to increase trade
show traffic or boost sales, the first step is to clarify the
purpose of the program.
2. Determine a workable distribution
plan to the target audience. Distribution of the
promotional product is as important as the product itself and
can significantly increase its effectiveness.
3. Create a central theme.
Linking a recognizable logo and color to all aspects
of a program from sell sheet, to packaging, to product, will
help create an instantly recognizable message.
4.
Develop a message to support the theme.
Using a message will help solidify a company's name,
service, or product in the target audience's mind.
S. Select a product that relates to
your business or communications theme. Mouse pads
or screen savers are great for computer or software consultants.
If your new product or service is designed to save time, consider
a stopwatch. If the message emphasizes savings, offer a piggy
bank.
6. Don't pick an item based solely on
uniqueness, price, or perceived value. Don't succumb
to the latest trends or fads. The most effective promotional
products are those used in a cohesive, well-planned campaign.
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